2024 Global Car Sales Rankings: Company and Brand Breakdown

Revisiting global car sales - Junk Charts

The automotive industry in 2024 has exhibited dynamic shifts driven by technological advancements, the surge of electric vehicles (EVs), and evolving consumer preferences. This comprehensive analysis delves into the global car sales rankings, distinguishing between leading automotive groups and individual brands. By synthesizing data from multiple authoritative sources, we present an accurate and detailed overview of the current landscape.

Global Car Sales Ranking by Automotive Group

Automotive groups, also known as manufacturer conglomerates, encompass multiple brands under a single corporate umbrella. This aggregation provides a holistic view of each group's market influence and strategic positioning globally.

1. Toyota Group

Sales Volume: 10.8 million units
Market Share: ~11%
Year-over-Year Growth: +4.6%
Key Brands: Toyota, Lexus, Daihatsu, Hino
Performance Highlights: Despite a slight decline of 1.8% compared to the previous year, Toyota Group retains its top position globally. Strong growth in Europe (+10.1%) and the Americas (+6%) offset losses in Asia (-7.7%). The group's diverse portfolio, including hybrids and expanding EV offerings, has been pivotal to its sustained dominance.

2. Volkswagen Group

Sales Volume: 8.8 million units
Market Share: ~9%
Year-over-Year Growth: +10.9%
Key Brands: Volkswagen, Audi, Porsche, Skoda, SEAT, Bentley, Lamborghini
Performance Highlights: Volkswagen Group secured the second position with a sales volume of 7.65 million vehicles, reflecting a 1.3% decline. However, recent data indicates a robust recovery, particularly in Europe (+20.3%) and the Americas (+16.6%), driven by the electrification of their fleet with models like the Volkswagen ID.4 and Audi e-tron.

3. Hyundai-Kia Group

Sales Volume: 7.1 million units
Market Share: ~7%
Year-over-Year Growth: +3.9%
Key Brands: Hyundai, Kia, Genesis
Performance Highlights: The Hyundai-Kia Group, with sales of 6.26 million vehicles, experienced a decline of 2.7%. Nonetheless, their strategic emphasis on EVs, including the Hyundai Ioniq 5 and Kia EV6, has fostered growth in key markets such as the Americas (+7.9%) and Asia (+6.3%).

4. Renault-Nissan-Mitsubishi Alliance

Sales Volume: 6.9 million units
Market Share: ~6.5%
Year-over-Year Growth: +5.8%
Key Brands: Renault, Nissan, Mitsubishi, Dacia, Alpine, Infiniti
Performance Highlights: This alliance reported sales of 5.66 million vehicles, marking a 1.5% increase. The growth was primarily fueled by a 4.8% uptick in Europe, driven by compact SUVs and EV models like the Renault Zoe and Nissan Ariya, despite challenges in Asia and Africa.

5. Stellantis Group

Sales Volume: 6.5 million units
Market Share: ~6%
Year-over-Year Growth: +3.2%
Key Brands: Jeep, Fiat, Peugeot, Citroën, Opel, Chrysler, Dodge, Ram, Alfa Romeo, Maserati
Performance Highlights: Stellantis achieved sales growth despite a 7% overall decline, propelled by a 12.5% increase in Europe and a substantial 21.8% rise in Africa. The group's portfolio, especially Jeep's SUV lineup, has been instrumental in these gains.

6. General Motors (GM)

Sales Volume: 6.2 million units
Market Share: ~6%
Year-over-Year Growth: +3.3%
Key Brands: Chevrolet, GMC, Cadillac, Buick
Performance Highlights: GM reported 5.32 million vehicle sales, a decline of 3.6%. However, strong growth in Europe (+30.9%) and a focus on EV models like the Chevrolet Bolt EUV and Silverado EV have contributed positively to their overall performance.

7. Ford Motor Company

Sales Volume: 3.9 million units
Market Share: ~4%
Year-over-Year Growth: +4.5%
Key Brands: Ford, Lincoln
Performance Highlights: Ford's sales reached 3.51 million vehicles, reflecting a 1.5% increase. The sustained popularity of the Ford F-Series trucks and the Mustang Mach-E EV has bolstered their market position, despite a 10% decline in Europe.

8. Honda Motor Company

Sales Volume: 4.1 million units
Market Share: ~4%
Year-over-Year Growth: +4.2%
Key Brands: Honda, Acura
Performance Highlights: Honda reported sales of 3.51 million vehicles, a decline of 3.2%. However, growth in the Americas (+9.4%) and Europe (+21%) has offset losses in other regions, supported by the strong performance of models like the Civic and CR-V.

9. BYD (Build Your Dreams)

Sales Volume: 3.05 million units
Market Share: ~4%
Year-over-Year Growth: +46.3%
Key Brands: BYD
Performance Highlights: BYD achieved remarkable growth of 42.4%, reaching 3.39 million sales. The company's focus on EVs, exemplified by models like the BYD Seal and BYD Dolphin, has driven significant expansion in the Americas (+338.2%) and Europe (+213%).

10. Suzuki

Sales Volume: 3.05 million units
Market Share: ~3.5%
Year-over-Year Growth: -0.2%
Key Brands: Suzuki
Performance Highlights: Suzuki maintained its position with 2.89 million vehicle registrations, marking a 4% growth. The brand's focus on compact and affordable models has resonated well in emerging markets, especially in Asia.

Global Car Sales Ranking by Individual Brand

Individual brand performance provides insights into consumer preferences and the effectiveness of brand-specific strategies within larger automotive groups.

1. Toyota

Sales Volume: 8.57 million units
Market Share: 11.07%
Year-over-Year Growth: -0.2%
Performance Highlights: Toyota remains the best-selling car brand globally, with strong sales of the Corolla, RAV4, and Camry. The brand's robust hybrid lineup has been a significant contributor to its continued leadership.

2. Volkswagen

Sales Volume: 4.97 million units
Market Share: 6.41%
Year-over-Year Growth: +0.4%
Performance Highlights: Volkswagen's sales were buoyed by the success of the ID series EVs and a strong presence in Europe and the Americas. Models like the Volkswagen ID.4 have been pivotal in maintaining the brand's competitiveness.

3. BYD

Sales Volume: 3.39 million units
Market Share: 4%
Year-over-Year Growth: +42.4%
Performance Highlights: BYD's focus on electric and plug-in hybrid vehicles has resulted in substantial growth. The brand's innovative EV models have gained significant traction globally, particularly in the Americas and Europe.

4. Honda

Sales Volume: 3.77 million units
Market Share: 4.87%
Year-over-Year Growth: -3.2%
Performance Highlights: Honda's Civic and CR-V models continue to be popular, especially in the Americas and Europe. The brand's emphasis on safety and reliability has sustained its market presence.

5. Ford

Sales Volume: 3.73 million units
Market Share: 4.82%
Year-over-Year Growth: +1.5%
Performance Highlights: The Ford F-Series trucks remain top sellers, and the Mustang Mach-E has strengthened Ford's position in the EV segment, particularly in North America.

6. Hyundai

Sales Volume: 3.54 million units
Market Share: 4.57%
Year-over-Year Growth: -4.5%
Performance Highlights: Hyundai's EV models, including the Ioniq 5 and Tucson, have been significant contributors to its sales, despite facing challenges in the Asian market.

7. Kia

Sales Volume: 2.73 million units
Market Share: 3.53%
Year-over-Year Growth: -3.5%
Performance Highlights: Kia's Sportage and EV6 models have helped maintain its position in the top 10, bolstered by a competitive global presence.

8. Chevrolet

Sales Volume: 2.69 million units
Market Share: 3.48%
Year-over-Year Growth: +1.2%
Performance Highlights: Chevrolet's Silverado and Equinox models have performed well, particularly in the Americas, contributing to steady sales growth.

9. BMW

Sales Volume: 2.10 million units
Market Share: 2.7%
Year-over-Year Growth: +10.8%
Performance Highlights: BMW has seen robust growth driven by its luxury EV and hybrid models, enhancing its market presence in the premium segment.

10. Mercedes-Benz

Sales Volume: 2.06 million units
Market Share: 2.6%
Year-over-Year Growth: +2.6%
Performance Highlights: Mercedes-Benz remains a leader in the luxury vehicle market, with strong sales in both traditional and electric segments.

11. Tesla

Sales Volume: 1.77 million units
Market Share: 2.3%
Year-over-Year Growth: +31.9%
Performance Highlights: Tesla continues to lead the BEV market, with substantial growth driven by increased production capacity and expanded global presence.

12. Nissan

Sales Volume: 2.97 million units
Market Share: 3.84%
Year-over-Year Growth: -3.8%
Performance Highlights: Despite challenges in certain markets, Nissan remains a key player with strong sales of models like the Rogue and Ariya EV.

13. Renault

Sales Volume: 1.43 million units
Market Share: 1.8%
Year-over-Year Growth: +1.8%
Performance Highlights: Renault has seen positive sales growth in Europe, particularly with its affordable EVs and compact cars, such as the Renault Zoe.

14. Audi

Sales Volume: 1.77 million units
Market Share: 2.3%
Year-over-Year Growth: +2.9%
Performance Highlights: Audi's focus on luxury EVs and hybrid models has supported steady sales growth, enhancing its position in the premium segment.

Best-Selling Models in 2024

Beyond overall brand and group rankings, specific models have significantly influenced sales figures in 2024:

Ford F-150: Continues to be a top-selling vehicle globally, underscoring the enduring popularity of pickup trucks.
Honda Civic: Renowned for its reliability and performance, the Civic remains a consistent best-seller.
Toyota Camry: A key contributor to Toyota's sales success, the Camry's strong demand is noteworthy.
Chevrolet Trax: This subcompact crossover has seen significant sales growth, particularly following its 2022 makeover.
Ford Explorer: Maintains high popularity with a 24% sales increase compared to the previous year.

Regional Performance

Sales performance varies across different regions, reflecting diverse market dynamics and consumer preferences:

Asia: Faces challenges with declines across major groups. Toyota experienced a 7.7% decline, Volkswagen a 9.1% decline, and Hyundai-Kia a 5.5% decline. However, BYD's global growth reflects its expanding presence in the region.
Europe: Exhibits robust growth, with Toyota leading at +10.1%, Volkswagen at +3%, and BYD achieving an impressive +213%. General Motors also reported a significant 30.9% increase.
Americas: Showcase mixed results with Toyota growing by 6%, Volkswagen by 9.1%, and BYD experiencing a remarkable +338.2% growth. Ford maintains positive momentum despite a 10% decline in Europe.
Africa: Stellantis reported a growth of +21.8%, indicating emerging opportunities despite overall global challenges.

Key Trends in 2024

Rise of Electric Vehicles (EVs): EV sales have surged, with brands like BYD and Tesla leading the charge. Traditional automakers such as Volkswagen, BMW, and Ford have expanded their EV offerings to meet growing consumer demand and regulatory requirements.
Regional Dynamics: While Asia remains the largest automotive market, Europe and the Americas are experiencing strong growth, particularly in the EV and hybrid segments. Economic factors and consumer preferences are driving these regional shifts.
Luxury Segment Growth: Premium brands like BMW, Mercedes-Benz, and Audi are capitalizing on the demand for luxury EVs, integrating advanced technologies and sustainability features to attract discerning consumers.
Emerging Markets: Brands offering affordable and compact vehicles, such as Suzuki and Renault, are performing well in emerging markets. These regions present significant growth opportunities due to rising middle-class populations and increasing urbanization.
SUV Dominance: SUVs continue to dominate global sales, reflecting consumer preference for versatile and spacious vehicles. This trend is evident across various brands and regions.
Technological Advancements: Integration of advanced technologies, including autonomous driving features, connectivity, and enhanced safety systems, is becoming a key differentiator among automakers.
Supply Chain Resilience: The automotive industry is focusing on strengthening supply chain resilience to mitigate disruptions caused by global events, ensuring consistent production and delivery of vehicles.

Conclusion

The 2024 global car sales landscape is marked by the continued dominance of established automotive groups like Toyota and Volkswagen, alongside the rapid rise of EV-focused brands like BYD and Tesla. Regional market dynamics play a crucial role in shaping the performance of both automotive groups and individual brands, with Europe and the Americas showing significant growth, especially in the electric and hybrid segments. The persistent popularity of SUVs and the ongoing technological advancements further define the industry's trajectory.

As the automotive market continues to evolve, strategies focusing on electrification, technological innovation, and regional market adaptation will be pivotal for sustained growth and competitiveness. For more detailed sales figures and trends, refer to the latest reports from reputable sources: