Average Variable Cost (AVC) represents a firm's variable costs (VC), such as labor and electricity, divided by the quantity of output produced (Q). It is a crucial metric for understanding the per-unit variable expenses associated with production. The formula for AVC is:
\[ \text{AVC} = \frac{\text{VC}}{Q} \]The AVC curve typically exhibits a U-shape, reflecting the principles of increasing and diminishing returns. Initially, as production increases, AVC decreases due to greater efficiency in using variable inputs. However, beyond a certain point, diminishing returns set in, causing AVC to rise as each additional unit of output becomes more expensive to produce.
Marginal Cost (MC) is the change in total cost (TC) resulting from producing one additional unit of output. It reflects the incremental cost of increasing production. The formula for MC can be expressed as:
\[ \text{MC} = \frac{\Delta \text{TC}}{\Delta Q} \]The MC curve is also typically U-shaped, influenced by the same factors of increasing and diminishing returns that affect AVC. MC initially declines as production becomes more efficient but eventually rises as diminishing returns necessitate higher costs for each additional unit.
The marginal cost (MC) curve intersects the average variable cost (AVC) curve at the minimum point of the AVC curve. This intersection is not coincidental but a fundamental principle in economics, driven by the relationship between average and marginal costs.
When MC is below AVC, producing an additional unit costs less than the average variable cost of previous units. This pulls the average down, causing the AVC curve to decrease. Conversely, when MC is above AVC, producing an additional unit costs more than the average variable cost of previous units. This pulls the average up, causing the AVC curve to increase.
The point where MC equals AVC is where the cost of producing an additional unit is exactly equal to the average variable cost of all previous units. At this point, the MC curve neither pulls the AVC curve down nor up, but intersects it. This intersection occurs at the minimum point of the AVC curve because, at any point before, MC was lower, pulling AVC down, and at any point after, MC is higher, pulling AVC up.
Imagine your quiz scores. If your score on the next quiz (the marginal score) is lower than your average score, the marginal quiz pulls down your average. If the score on the next quiz is higher than your average score, the marginal quiz pulls up your average. The only time your average score doesn't change is when the next quiz score (marginal score) is exactly equal to your average score.
Similarly, the marginal cost "pulls down" the average cost when it is lower, and "pulls up" the average cost when it is higher. The average cost remains constant only when marginal cost is equal to the average cost.
To formally demonstrate why the AVC is minimized when MC equals AVC, we can use calculus. Let \(VC(q)\) be the variable cost function, where \(q\) is the quantity of output. Then, the average variable cost \(AVC(q)\) is given by:
\[ AVC(q) = \frac{VC(q)}{q} \]To find the minimum of \(AVC(q)\), we need to take the derivative with respect to \(q\) and set it equal to zero:
\[ \frac{\partial AVC(q)}{\partial q} = \frac{\partial}{\partial q} \left( \frac{VC(q)}{q} \right) \]Using the quotient rule, we get:
\[ \frac{\partial AVC(q)}{\partial q} = \frac{VC'(q) \cdot q - VC(q)}{q^2} \]Setting this equal to zero, we have:
\[ \frac{VC'(q) \cdot q - VC(q)}{q^2} = 0 \]This implies:
\[ VC'(q) \cdot q - VC(q) = 0 \] \[ VC'(q) = \frac{VC(q)}{q} \]Here, \(VC'(q)\) is the derivative of the variable cost function, which is the marginal cost \(MC(q)\). Thus, we have:
\[ MC(q) = AVC(q) \]This shows that the average variable cost is minimized when the marginal cost equals the average variable cost. At the minimum point, the rate of change of \(AVC\) with respect to \(q\) is zero, indicating a local minimum.
The derivative of AVC with respect to \( q \) being zero indicates that we've found a stationary point. To ensure it is a minimum, you'd typically check the second derivative to confirm it is positive. However, the economic logic already explains why it is a minimum: if marginal cost is below average variable cost, then average variable cost must be decreasing; if marginal cost is above average variable cost, then average variable cost must be increasing. Therefore, the point where they are equal must be the minimum.
Understanding the relationship between average variable cost and marginal cost is greatly enhanced by visualizing their respective curves on a graph. Typically, such a graph plots cost on the y-axis and quantity of output on the x-axis. The MC curve intersects both the AVC and ATC curves at their minimum points.
To further clarify the concepts, here is a table summarizing the key aspects of Average Variable Cost and Marginal Cost:
Concept | Definition | Formula | Behavior |
---|---|---|---|
Average Variable Cost (AVC) | Variable costs divided by the quantity of output | \( \text{AVC} = \frac{\text{VC}}{Q} \) | U-shaped; decreases initially, then increases |
Marginal Cost (MC) | Change in total cost from producing one additional unit | \( \text{MC} = \frac{\Delta \text{TC}}{\Delta Q} \) | U-shaped; decreases initially, then increases |
Intersection Point | Point where MC equals AVC | MC = AVC at minimum AVC | AVC is at its minimum |
The following images illustrate the typical cost curves, including Average Variable Cost (AVC) and Marginal Cost (MC), and their relationship in microeconomics.
Typical cost curves showing Marginal Cost (MC), Average Total Cost (ATC), and Average Variable Cost (AVC). Notice how MC intersects AVC and ATC at their minimum points.
Marginal Cost Curve, demonstrating how it relates to a firm's supply curve. The firm's supply curve is the portion of the MC curve above the AVC curve.
Output determination in the short run, showing how the intersection of MC, AVC, and ATC influences production decisions.
The analysis of cost curves, including MC, AVC, and ATC, is vital for firms to make informed decisions about production levels and pricing strategies. Understanding these curves helps firms identify the most efficient level of production and determine the minimum price at which they should sell their products to cover costs.
The intersection of the MC and AVC curves at the minimum point of AVC is particularly significant. This point represents the level of output where the firm is minimizing its variable costs per unit. Producing at this level ensures that the firm is operating efficiently and that each additional unit produced is not adding more to the average variable cost.
Furthermore, the portion of the MC curve above the AVC curve represents the firm's supply curve. This is because the firm will only supply goods at prices that are greater than or equal to the marginal cost of production. Therefore, understanding the relationship between MC and AVC is crucial for determining the firm's supply behavior.
The embedded YouTube video from Khan Academy, titled "Marginal cost and average total cost," provides a visual and intuitive explanation of the relationship between marginal cost and average total cost. While it focuses on average total cost (ATC), the principles discussed are directly applicable to understanding the relationship between marginal cost (MC) and average variable cost (AVC). The video explains how marginal cost influences average costs, demonstrating why the MC curve intersects the AVC and ATC curves at their minimum points. This intersection is crucial for determining efficient production levels and pricing strategies, making the video highly relevant for understanding the core concepts.
Understanding the relationship between AVC and MC is critical for firms in making production and pricing decisions. Several practical implications arise from this understanding:
A firm would choose to shut down if the price of its output is below average variable cost at the profit-maximizing level of output. In the short run, as long as the unit price of the output is higher than AVC, some of the fixed costs will be covered, making it better for the business to operate than to shut down. In the long run, the unit price of the output must be at least equal to ATC to cover all economic costs.
By monitoring AVC and MC, firms can identify inefficiencies in their production processes and take steps to reduce costs. If MC is consistently higher than AVC, it may indicate that the firm is experiencing diminishing returns and needs to adjust its input mix or production technology.
Marginal cost pricing involves using the variable cost plus a small profit to sell extra units that could be produced to a different customer willing to pay less than the full price of a product. This strategy can be used to make incremental sales with below-normal pricing.