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Magazines with the Most Affluent Readers (Median HHI ≥ $650,000)

Identifying magazines that cater to a readership with a median household income (HHI) of $650,000 or more requires a focus on publications that emphasize luxury, exclusivity, and high-end lifestyle content. These magazines often serve as a guide for ultra-affluent consumers seeking the best in products, services, and experiences. The following analysis details the most prominent magazines targeting this demographic, considering their readership, content, and market positioning.

1. Elite Traveler

Elite Traveler stands out as a premier publication targeting the ultra-high-net-worth individual (UHNWI). Its distribution strategy is highly targeted, with over 90% of its copies placed within private jets and first-class airline lounges, ensuring that it reaches an exceptionally affluent audience. The magazine's focus is on ultra-luxury travel, private aviation, mega-yachts, and high-end lifestyle products. It features exclusive interviews, luxury destination guides, and reviews of private jets and yachts, aligning perfectly with the interests of its readership. The average household income of its readers is reported to be $5.3 million, with a net worth exceeding $10 million, making it the top choice for those seeking the most exclusive content. Its circulation is approximately 107,600, with the remaining copies distributed in luxury hotels, golf clubs, yacht marinas, and luxury car service points. Source

2. Robb Report

Robb Report is a long-standing authority in the luxury magazine market, known for its comprehensive coverage of luxury goods, automobiles, watches, real estate, and travel. With a median household income of $800,000+, its readership includes CEOs, entrepreneurs, and high-net-worth individuals (HNWIs). The magazine is famous for its "Best of the Best" lists, which highlight top-tier luxury products and services. Robb Report is positioned as the definitive guide for affluent readers seeking curated insights into the world of luxury. Its print circulation is approximately 100,000 copies, complemented by a strong digital presence. The magazine's advertisers include over 90% of the world's top luxury brands, further solidifying its appeal to affluent consumers. Website, Source

3. The Wall Street Journal Magazine

The Wall Street Journal Magazine, often referred to as WSJ. Magazine, is a sophisticated publication that blends business acumen with luxury lifestyle content. Its readership, with a median HHI of $750,000+, consists of senior executives, financiers, and global business leaders. The magazine covers fashion, art, design, and travel, featuring profiles of influential figures in business, culture, and the arts. It also provides insights into emerging trends in luxury markets and high-end industries. WSJ. Magazine is distributed as part of The Wall Street Journal, reaching a print circulation of 1.6 million, and has a digital reach of over 3 million monthly unique visitors. It is positioned as a publication that appeals to affluent readers who value both financial success and cultural refinement, often collaborating with luxury brands for exclusive events and content. Website

4. How To Spend It (Financial Times)

How To Spend It is the luxury lifestyle supplement of the Financial Times, targeting affluent professionals and investors with a median HHI of $750,000+. It focuses on luxury lifestyle, fashion, travel, and investment opportunities, featuring in-depth profiles of luxury brands and curated shopping guides. The magazine benefits from its association with the Financial Times, ensuring it reaches a highly targeted audience of wealthy individuals. The Financial Times has a global circulation of over 1 million, providing a broad reach for How To Spend It. It is positioned as a source of aspirational and practical luxury for its readers. Source

5. Town & Country

Town & Country is a long-standing publication known for its focus on high society, luxury travel, fine jewelry, and philanthropy. Its readership, with a median HHI of $700,000+, includes socialites, philanthropists, and heirs to generational wealth. The magazine provides exclusive coverage of events like the Met Gala, royal weddings, and charity galas, offering insights into the lives of the world’s wealthiest families and their legacies. Town & Country is positioned as the ultimate guide to the lifestyles of the elite, appealing to readers interested in both traditional and modern interpretations of luxury. It has a print circulation of 450,000 copies and a digital reach of 2.5 million monthly unique visitors. The magazine has one of the highest concentrations of readers with a net worth exceeding $5 million. Website

6. Tatler

Tatler is a British magazine that focuses on high society, luxury fashion, and exclusive events. Its readership, with a median HHI of $700,000+, includes aristocrats, socialites, and affluent Millennials. The magazine features profiles of influential individuals and coverage of elite social gatherings. Tatler is positioned as a lifestyle authority for the upper echelons of society, appealing to readers interested in high society and luxury living. It has a print and digital circulation of over 80,000. Its niche focus on high society distinguishes it from other luxury magazines. Source

7. Prestige

Prestige is a leading luxury magazine in Asia, targeting HNWIs and UHNWIs in the region with a median HHI of $700,000+. The magazine covers luxury lifestyle, fashion, and philanthropy, featuring profiles of influential individuals and coverage of exclusive events in Asia. Prestige is positioned as the go-to publication for affluent readers interested in regional luxury trends. It has a circulation of over 50,000, primarily focused on the Asian market. Its regional focus and affluent readership make it a top choice in Asia. Source

8. ForbesLife

ForbesLife is the luxury lifestyle extension of the Forbes brand, appealing to affluent readers with entrepreneurial mindsets. With a median HHI of $680,000+, its readership includes entrepreneurs, investors, and business leaders. The magazine covers luxury lifestyle, including travel, real estate, and fine dining, featuring profiles of successful entrepreneurs and their luxury preferences. It also covers emerging trends in technology and innovation within the luxury sector. ForbesLife is positioned at the intersection of wealth creation and luxury consumption, known for its aspirational content that blends business success with lifestyle indulgence. It has a print circulation of 200,000 copies (distributed as part of Forbes) and a digital reach of over 5 million monthly unique visitors. Website

9. Haute Living

Haute Living targets affluent readers in the U.S., including entrepreneurs, celebrities, and HNWIs, with a median HHI of $650,000+. The magazine focuses on luxury real estate, automobiles, and high-end lifestyle, featuring profiles of influential individuals and exclusive events. Haute Living is positioned as a luxury lifestyle authority for affluent readers in the U.S., appealing to those seeking insights into high-end living. It has a print and digital circulation of over 60,000. Its focus on luxury real estate and automobiles aligns with the interests of its affluent readership. Source

10. Departures

Departures is an exclusive magazine distributed to American Express Platinum and Centurion cardholders, ensuring it reaches a highly affluent audience with a median HHI of $650,000+. The magazine focuses on luxury travel, fashion, and experiences, featuring curated itineraries, exclusive reviews of high-end hotels, and insights into luxury trends. It also covers topics like art, culture, and bespoke services. Departures is positioned as an exclusive benefit for American Express cardholders, reinforcing its appeal to affluent consumers. It has a print circulation of 1.1 million and a digital reach of 1.5 million monthly unique visitors. Its high production quality and curated content are tailored to elite tastes, with a strong focus on experiential luxury and global sophistication. Website

11. Luxe Digital

Luxe Digital is a digital-first luxury lifestyle magazine targeting affluent Millennials and Generation Z readers with a median HHI of $650,000+. It focuses on digital-first luxury lifestyle, including fashion, travel, and technology, featuring insights into the digital transformation of luxury brands. Luxe Digital is positioned as a modern luxury magazine for digitally savvy affluent readers, appealing to younger high-net-worth individuals. It has a digital reach of 5.7 million monthly page views. Its digital-first approach and focus on younger affluent readers make it a standout publication. Source

12. Billionaire Magazine

Billionaire Magazine is positioned as "officially the most exclusive magazine in the world," targeting Ultra-High-Net-Worth Individuals (UHNWIs). Founded in 1974, it focuses on the highest echelons of luxury and wealth. While specific circulation numbers are not publicly available, its exclusivity and target audience suggest a readership with a median HHI well above $650,000. The magazine's content is tailored to the interests of the ultra-wealthy, featuring the most exclusive products, services, and experiences. Source

13. Spear's Magazine

Spear's Magazine is a multi-award-winning wealth management and luxury lifestyle brand, primarily targeting the ultra-high-net-worth (UHNW) community. While specific HHI data is not provided, its content and featured advisers suggest an affluent audience. The magazine covers topics relevant to high-net-worth individuals, including private equity, alternative asset advisers, luxury services, and health professionals catering to affluent clients. Spear's positions itself as a leading resource for the ultra-high-net-worth community, offering rankings and insights into luxury services and wealth management. It has a strong readership among financial services professionals serving wealthy clients. Spear's 500, Source

14. Worth Magazine

Worth Magazine targets high-net-worth individuals, focusing on financial, legal, and lifestyle issues. While specific HHI data is not provided, the magazine's focus on wealth management and lifestyle for affluent readers suggests a high-income audience. Worth covers a range of topics including business, technology, philanthropy, finance, climate and sustainability, and lifestyle, tailored to the interests and needs of affluent readers. It positions itself as a comprehensive resource for high-net-worth individuals, offering insights into wealth management, investment strategies, and luxury lifestyle. Founded in 1986, Worth has a long history of catering to affluent readers. Wikipedia - Worth (magazine)

Ranking Summary

Based on the affluence of readership, circulation numbers, content focus, and market positioning, the magazines can be ranked as follows:

Elite Traveler – Ultra-luxury travel and UHNWIs, with the highest average household income.
Robb Report – Comprehensive luxury coverage for HNWIs, with a median HHI of $800,000+.
The Wall Street Journal Magazine – Blend of business and luxury, with a median HHI of $750,000+.
How To Spend It – Aspirational luxury for professionals, with a median HHI of $750,000+.
Town & Country – High society focus, with a median HHI of $700,000+.
Tatler – High society and exclusive events, with a median HHI of $700,000+.
Prestige – Regional luxury focus in Asia, with a median HHI of $700,000+.
ForbesLife – Entrepreneurial luxury, with a median HHI of $680,000+.
Haute Living – U.S.-focused luxury lifestyle, with a median HHI of $650,000+.
Departures – Exclusive to AmEx cardholders, with a median HHI of $650,000+.
Luxe Digital – Digital-first luxury for younger audiences, with a median HHI of $650,000+.
Billionaire Magazine – Ultra-exclusive content for UHNWIs, with a median HHI well above $650,000.
Spear's Magazine – Wealth management and luxury for UHNWIs, with a high inferred HHI.
Worth Magazine – Wealth management and lifestyle for HNWIs, with a high inferred HHI.

Conclusion

These magazines represent the pinnacle of luxury publishing, targeting the most affluent readers worldwide. They offer curated content that aligns with the interests, aspirations, and lifestyles of high-net-worth individuals. Their prominence is supported by robust circulation numbers, exclusive partnerships, and a consistent focus on luxury. Each publication has carved out a unique niche within the luxury media landscape, ensuring its appeal to the wealthiest segments of society. The magazines listed above provide a comprehensive view of the publications that cater to a readership with a median household income of $650,000 or more, offering a blend of luxury lifestyle, financial insights, and exclusive content.