Hyundai-Kia Hot-Selling Models in 2024

An in-depth analysis of Hyundai and Kia's top-performing vehicles in the 2024 market

Key Takeaways

• SUV Dominance: Both Hyundai and Kia's SUV models, such as the Tucson and Sportage, led sales with impressive figures.
• Electric Vehicle Surge: Significant growth in EV sales, highlighted by models like the IONIQ 5 and EV6, underscores a shift towards sustainable mobility.
• Regional Performance: Specific models excelled in different regions, with some dominating the US market while others led in South Korea and globally.

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Introduction

In 2024, Hyundai and Kia continued to solidify their positions in the global automotive market through a combination of innovative designs, advanced technology, and a strong emphasis on sustainability. This comprehensive analysis delves into the hot-selling models from both brands, highlighting their performance in various regions, particularly in the United States and South Korea. By examining sales figures, market trends, and consumer preferences, we provide an exhaustive overview of Hyundai and Kia's most successful vehicles in 2024.

Hyundai's Top-Selling Models

Hyundai Tucson

The Hyundai Tucson remained the crown jewel of Hyundai's lineup in the United States, achieving remarkable sales of 206,126 units in 2024. This compact SUV's popularity can be attributed to its updated design, enhanced safety features, and comprehensive suite of technological integrations. The Tucson offers a perfect blend of style, comfort, and efficiency, making it a top choice for consumers seeking reliability and modernity in their vehicles.

Hyundai IONIQ 5

Hyundai's foray into the electric vehicle (EV) market has been met with resounding success, with the IONIQ 5 standing out as a flagship model. Selling 44,400 units in the US alone, the IONIQ 5 demonstrated a significant 31% increase from the previous year. Its futuristic design, rapid charging capabilities, and spacious interior have resonated well with environmentally conscious consumers and tech enthusiasts alike.

Hyundai Sonata

The Hyundai Sonata has shown remarkable growth, with sales increasing by 53% in 2024. This midsize sedan appeals to families and professionals seeking a balance of modern technology, refined styling, and competitive performance. The Sonata's recent redesign and updated powertrain options have played pivotal roles in sustaining its popularity amidst a competitive market.

Hyundai Elantra

Continuing its legacy as a staple in Hyundai's sedan lineup, the Elantra sold 136,698 units in the US, marking a 2% increase over the previous year. The Elantra's combination of affordability, fuel efficiency, and modern amenities makes it a favorite among budget-conscious consumers without compromising on quality or style.

Hyundai Palisade

The Hyundai Palisade, a midsize SUV, saw sales surge by 23% to reach 110,055 units, setting a new yearly record. Its spacious interior, upscale feel, and robust performance have made it a top contender in the competitive SUV market. The Palisade's ability to cater to both families and individuals seeking luxury and practicality underscores its broad appeal.

Global Performance

Beyond the US market, Hyundai has seen significant success globally with models like the Hyundai Avante and Hyundai KONA, which sold 231,069 units and 222,292 units respectively. These models have solidified Hyundai's presence in international markets, offering vehicles that cater to diverse consumer preferences and regional demands.

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Kia's Top-Selling Models

Kia Sportage

The Kia Sportage emerged as the top-selling Kia model in the United States, achieving sales of 161,917 units and marking a 15% increase from the previous year. Its improved dynamics, premium features, and stylish design have attracted a wide range of consumers, reinforcing Kia's reputation for producing reliable and attractive SUVs.

Kia K4/Forte

The Kia K4/Forte has also been a strong performer, with sales rising by 13% to reach 139,778 units. This compact sedan continues to appeal to buyers looking for practicality and well-equipped features in a budget-friendly package. The Forte's balance of performance, comfort, and affordability makes it a consistent favorite in the competitive sedan market.

Kia Telluride

The Kia Telluride has solidified its position in the midsize SUV category, with sales increasing by 4% to achieve 115,504 units. Praised for its spacious interior, upscale feel, and strong performance, the Telluride caters to families and individuals seeking versatility and comfort in their vehicle choice.

Kia EV6 and EV9

Kia's commitment to electric mobility is evident in the impressive sales of the EV6 and EV9. The EV6 sold 21,715 units, while the EV9 saw a staggering 1,869% increase to reach 22,017 units. These electric models have attracted consumers with their striking designs, fast charging capabilities, and competitive ranges, positioning Kia as a formidable player in the EV market.

Global Performance

Internationally, Kia continues to perform exceptionally well with models like the Kia Sorento and Kia Carnival. In South Korea, the Sorento became the first non-Hyundai model to top domestic sales charts in decades, with a 10.2% increase in sales. Additionally, the Carnival moved up two spots to secure second place, experiencing an 18.5% increase in sales. These achievements highlight Kia's strong foothold in both domestic and global markets.

Electric and Hybrid Vehicle Growth

Both Hyundai and Kia have demonstrated significant growth in their electric and hybrid vehicle segments in 2024. With Hyundai's IONIQ 5 and IONIQ 6 leading the charge, and Kia's EV6 and EV9 making substantial inroads, the shift towards sustainable mobility is evident. This trend is not only a response to increasing environmental awareness but also a strategic move to align with global regulatory standards favoring cleaner energy vehicles.

The surge in EV sales for both brands is supported by advancements in battery technology, extended vehicle ranges, and the expansion of charging infrastructure. These factors collectively enhance the attractiveness of electric vehicles to a broader consumer base, driving sales and fostering brand loyalty among environmentally conscious buyers.

Regional Performance and Market Trends

North American Market

In the North American market, Hyundai and Kia have tailored their offerings to meet regional preferences and demands. Hyundai's Telluride and Tucson lead the SUV segments, capitalizing on the high demand for spacious and versatile vehicles. Similarly, Kia's Sportage and Telluride have resonated well with consumers seeking robust performance and premium features in their SUVs.

South Korean Market

South Korea presents a unique landscape where Kia's Sorento has broken new ground by becoming the first non-Hyundai model to top domestic sales charts in decades. This achievement underscores Kia's ability to innovate and capture market share in a region traditionally dominated by Hyundai. The success of the Carnival further emphasizes Kia's strong domestic presence and appeal.

Global Markets

Globally, Hyundai's Avante and KONA models have shown impressive sales figures, reinforcing the brand's international appeal. These models cater to a diverse range of consumers with varying preferences, contributing to Hyundai's robust global sales. Kia's international strategy, focusing on electric and hybrid vehicles, has also paid dividends, positioning the brand as a leader in sustainable automotive solutions.

Technological Innovations and Features

A critical factor behind the success of Hyundai and Kia's models in 2024 has been their commitment to integrating advanced technologies and innovative features. Both brands have incorporated state-of-the-art safety systems, enhanced connectivity options, and user-friendly infotainment systems across their model ranges. The emphasis on technology not only enhances the driving experience but also aligns with modern consumers' expectations for smart and connected vehicles.

Additionally, the focus on sustainability is evident in the development of hybrid and electric powertrains. This technological shift not only contributes to reduced emissions but also offers consumers more efficient and cost-effective driving options. The collaboration with technology firms to improve battery efficiency and vehicle performance further enhances the appeal of Hyundai and Kia's electric models.

Sales Performance Overview

Model	Units Sold (US)	Year-over-Year Growth	Category
Hyundai Tucson	206,126	-	Compact SUV
Hyundai IONIQ 5	44,400	+31%	Electric Vehicle
Hyundai Sonata	-	+53%	Midsize Sedan
Hyundai Elantra	136,698	+2%	Compact Sedan
Hyundai Palisade	110,055	+23%	Midsize SUV
Kia Sportage	161,917	+15%	Compact SUV
Kia K4/Forte	139,778	+13%	Compact Sedan
Kia Telluride	115,504	+4%	Midsize SUV
Kia EV6	21,715	-	Electric Vehicle
Kia EV9	22,017	+1,869%	Electric Vehicle

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Conclusion

The year 2024 has been a transformative period for Hyundai and Kia, marked by robust sales, innovative vehicle offerings, and a strategic pivot towards electric mobility. Both brands have successfully leveraged their strengths in the SUV and electric vehicle segments to capture significant market share in the United States, South Korea, and beyond. The impressive sales figures of models like the Hyundai Tucson, Hyundai IONIQ 5, Kia Sportage, and Kia EV9 reflect the brands' ability to adapt to evolving consumer preferences and market dynamics.

Additionally, the focus on technological advancements and sustainability has positioned Hyundai and Kia as forward-thinking leaders in the automotive industry. Their commitment to integrating cutting-edge features and expanding their electric vehicle portfolios underscores a strategic vision aimed at long-term growth and environmental responsibility.

As the automotive landscape continues to evolve, Hyundai and Kia are well-equipped to navigate future challenges and opportunities. Their continued investment in research and development, coupled with a keen understanding of regional market nuances, ensures that they remain competitive and relevant in a rapidly changing market.

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